pavone:Custom Hand Woven Carpets

Pavone Carpet Gallery weaves a story of artistry, innovation, and timeless quality into every thread of its creations. For over 25 years, this esteemed brand has been at the forefront of the carpet industry, seamlessly blending traditional craftsmanship with cutting-edge technology to create collections that cater to diverse tastes and living spaces. Rooted in the rich heritage of the Middle Eastern and North African markets, Pavone has expanded into Europe, embracing the challenge of designing carpets that merge creative expression with cultural diversity. Pavone means peacock in Italian, a symbol often associated with grace, beauty, and intricate detail. Its vibrant feathers echo the hues and patterns found in traditional Eastern rugs. Inspired by this connection, I drew from the motifs and materials of Eastern carpets, particularly Persian designs, to reflect the same spirit and atmosphere in the brand identity. Floral elements, birds, trees, and features drawn from Persian miniature art were carefully integrated to represent the elegance of the peacock. Furthermore, given that the company is based in the United Arab Emirates, I also incorporated elements of Arabic architecture to give the brand a distinct regional character, adding depth and a sense of place to its visual language.